You may already know that having a compelling Unique Selling Proposition (USP) for your business is the cornerstone of successful marketing. by Wendy Connick Sales Training 101; Best Unique Selling Propositions. So how about some USP examples to help you with your inspiration? By their nature, all social media platforms are different. ~Kivi. It is your brand in its most concentrated form. Learn how to make yours in a few easy steps. This unique selling proposition example is slick and different — the new standard in online payments. It needs to be desirable. It needs to be unique. A unique selling proposition is an advertising concept developed in 1961 and is still used today. No surprise there. Factor 1: Unique. “Quality Christ-Centered Education for Every Student” This USP is not effective. A great value proposition is a statement that paints a clear picture of what your brand has to offer and how your product or service solves/improves your prospects problems. Let's look at each of these factors in a bit more detail. It needs to be clear and specific. Stripe is an easy-to-implement payments platform targeted at web software developers. Finding a USP (unique selling proposition) for your small business is not always easy. Having a solid Unique Selling Proposition for your online personal training business can be the key to sucess. This is, of course, the entire point of a unique selling proposition. Guest Post by Sean Kosofsky. Read on! 5. A Unique Selling Proposition (USP) is a statement that describes how your product or company is different (and hopefully better) than the competition. 5 Examples of Unique Selling Propositions. There is no hint as to why students enrolled in this school are benefitting from the program. Unique Selling Proposition (USP) Your Unique Selling Proposition is where you take your brand statement and distill it even further. No reason to break tradition here. Yesterday and today, we welcome guest blogger Sean Kosofsky to explain an important marketing concept for all nonprofits to understand: Your Unique Value Proposition (UVP). Here are 31 of the best examples from around the web to help you improve your business! If we go back to some of the examples above, here are some ideas: Get Healthy, Get Toned, in just 30 minutes a day, in the privacy of your own home. Actually, their unique selling proposition is more than just an ad but the company’s actual mission, which is … If you think “Unique? I’m not unique, I do exactly what the others do” or “The only way I can stand out from my competitors is by being cheaper” then I have good news for you! If you’ve been following along, you know that I’ve been using Facebook as my example company for the Sales Organization posts. Example Unique Selling Propositions in the social media industry. Below are 10 websites and blogs with phenomenal USPs. It is your school in its most authentic form. Their unique selling slogan came with two distinct commercials showcasing the airline’s excellent food, service, and in-flight entertainment options. The company makes online payments easy — removes financial complexity, has industry-leading documentation, third-party integrations, and more. Every Christian school in town could make the same claim. Key Questions to … It needs to be spicy. Today let’s make this discussion a little more concrete. In this guide, we'll unpack successful USP statements and show you how to formulate one for yourself. In this lesson, you'll learn what it is and be provided some examples. What is it and how do you get one? What are some examples of good and bad unique selling propositions? It needs to be short enough to fit into a single sentence. In part 1 of this two-part blog series, we covered the first few steps of creating a Unique Value Proposition statement. 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